Case studies

Growth programmes, documented end to end

Each study follows the same structure: the bottleneck we found, what we changed, the numbers that moved and how long it took. Figures come from the client's own analytics and ad accounts over the stated period.

120+: Growth programmes delivered
14: Markets and languages
3.4x: Median return on media spend
92%: Client retention past year one

Growing together

US brands that trust AI Explorer Media

Core deployment platforms

Google Ads

Four programmes across different growth constraints

Client names are withheld where confidentiality applies; metrics and timelines are unchanged.

E-commerce · Home & living

Performance marketing · CRO · GA4

Rebuilt the acquisition mix and cut blended CAC by 41%

The bottleneck. Spend was concentrated in one channel with duplicated conversion events, so profitability could not be read at product level.

What we changed

Rebuilt GA4 and server-side events with a single source of truth for revenue.
Split campaigns by margin tier instead of catalogue structure.
Rewrote the top eight product templates around objection handling and delivery proof.

Results · Six months

-41%

Blended CAC

2.1x → 3.8x

ROAS

+27%

Checkout completion

B2B services · Industrial

SEO · Content strategy · Website build

From 12 to 148 qualified enquiries per month in three quarters

The bottleneck. A brochure site ranked for the company name only, and sales had no repeatable inbound pipeline.

What we changed

Mapped a 240-keyword cluster around buying-stage problems, not product names.
Shipped a new architecture with a solution page per segment and technical fixes to crawl depth.
Introduced a monthly content cadence tied to sales-call objections.

Results · Nine months

+412%

Organic sessions

12 → 148 / mo

Qualified enquiries

-63%

Cost per enquiry

Publishing · Affiliate media

Digital media · Affiliate · Automation

Doubled partner revenue while halving production cost per article

The bottleneck. Editorial output was manual and inconsistent, and affiliate performance was invisible below network level.

What we changed

Built an assisted production workflow with human editorial gates at brief and publish.
Instrumented click, conversion and payout tracking per placement.
Retired the bottom 30% of content and consolidated authority into evergreen hubs.

Results · Twelve months

+108%

Partner revenue

-52%

Cost per published article

+64%

Indexed pages earning clicks

Local services · Multi-location

Local SEO · Google Ads · Analytics

Nine locations moved into the local pack for their core service

The bottleneck. Duplicate business profiles and inconsistent data suppressed map visibility across every branch.

What we changed

Deduplicated and verified profiles, then standardised categories, services and hours.
Built location landing pages with unique proof and embedded review streams.
Rebalanced ad budget toward branches with the highest close rate.

Results · Five months

+236%

Map pack impressions

+184%

Calls from search

-38%

Cost per booked job

How results repeat

The method behind every number on this page

Diagnose before spend

Every engagement opens with a full-funnel audit so budget lands on the actual constraint.

One measurement layer

Analytics, search console and ad platforms are reconciled into a single reporting model.

Compounding assets

We build owned assets — pages, content systems, data — that keep earning after the campaign ends.

"They started by telling us where not to spend. Three months later the reporting finally matched the bank account, and every decision after that was easier."

Head of Growth · industrial services client

Want the detailed version of a study relevant to your sector, including the audit scorecard and channel-level breakdown? Ask and we will send it.

Free solution consultation

Where is your marketing system getting stuck?

Share your details and AI Explorer Media will review your website, landing pages, search presence, social channels and marketplace storefronts, then recommend the priorities that match your goals and real resources.

3 things you get back

Baseline audit of your current state: We identify what is limiting reach, customer experience and conversion on each platform you already run.
Priority list, not a wish list: We clarify whether website, content, social, marketplace or paid media should be fixed first.
A roadmap you can actually resource: A sequenced plan built around your goals, budget and team capacity — no thin spend across everything.

Growth programmes, documented end to end

US brands that trust AI Explorer Media

Four programmes across different growth constraints

Rebuilt the acquisition mix and cut blended CAC by 41%

From 12 to 148 qualified enquiries per month in three quarters

Doubled partner revenue while halving production cost per article

Nine locations moved into the local pack for their core service

The method behind every number on this page

Diagnose before spend

One measurement layer

Compounding assets

Where is your marketing system getting stuck?

Get a preliminary growth assessment