Decisions made on numbers that survive scrutiny
Data and analytics is the difference between reporting and knowing. We rebuild the collection layer, reconcile channels against the business ledger, and deliver dashboards that answer the only question that matters: what should we spend more on next month?
Tracking accuracy target
±3% vs ledger
Dashboard refresh
Daily
Time to first dashboard
3 – 4 weeks
Collection
Server-side and consented
Storage
Warehouse as source of truth
Attribution
Deduplicated multi-touch
Validation
Holdout and geo testing
Why marketing reporting loses credibility
Numbers that never reconcile: Platform totals, analytics and finance each report different revenue, so meetings argue about data instead of decisions.
Tracking degraded quietly: Consent banners, ad blockers and iOS changes eroded collection, and nobody re-baselined what the gap actually is.
Dashboards nobody opens: Forty charts, no narrative, no thresholds, and no stated action attached to any metric on the page.
Correlation treated as proof: Spend rose and revenue rose, so the channel is credited — without a single controlled test to confirm causation.
What a measurement programme delivers
A single reconciled source: Warehouse-backed reporting that agrees with your finance numbers within a defined and monitored tolerance.
Attribution that is defensible: Deduplicated multi-touch reporting with clearly documented rules everyone in the business understands.
Dashboards built around decisions: Each view answers a specific recurring question and carries a threshold that triggers a named action.
Causation, tested: Structured holdout, geo-lift and incrementality experiments to confirm what genuinely moves revenue.
Our position
“A dashboard that does not change a decision is decoration. Measurement earns its cost the moment it reallocates budget.”
Inside the analytics programme
Select a workstream to see how data is collected, modelled, presented and validated.
Collection and tagging
A documented measurement plan implemented through GTM, GA4 and server-side endpoints with consent handling built in.
- Event and parameter specification
- Server-side tagging deployment
- Consent mode and privacy compliance
- QA suite for every event
How measurement is rebuilt
Audit and gap analysis
Weeks 1 – 2
Existing tracking, platform data and finance figures compared to quantify exactly where and how much data is lost.
Rebuild collection
Weeks 2 – 4
Measurement plan implemented, server-side tagging deployed and every event validated against test transactions.
Model and visualise
Weeks 4 – 6
Warehouse tables built, attribution rules applied and the first decision-oriented dashboards released.
Test and reallocate
Ongoing
A quarterly experiment calendar validates channel impact and drives documented budget reallocation.
Analytics engagements
Transparent scope and pricing. No lock-in beyond the agreed cycle, and every account, asset and dataset stays in your name.
Measurement Audit
$2,600
one-off
A forensic review of tracking accuracy, attribution logic and reporting, with a remediation plan.
- Tracking accuracy assessment
- Platform vs ledger reconciliation
- Attribution policy review
- Prioritised remediation plan
Analytics Build
$7,200
one-off project
Full rebuild: collection layer, warehouse model and your first decision dashboards.
- Server-side tagging deployment
- Warehouse ingestion and modelling
- Executive and channel dashboards
- Documentation and training
Insight Partner
$2,900
per month
Ongoing analysis, experimentation and reporting support for teams making weekly budget calls.
- Monthly insight readout
- Quarterly incrementality tests
- Forecast and scenario updates
- Dashboard maintenance and QA
Before you brief us
If you run more than two paid channels or have a CRM sales cycle, yes — it is the only way to reconcile marketing data with revenue reliably.
Where is your marketing system getting stuck?
Share your details and AI Explorer Media will review your website, landing pages, search presence, social channels and marketplace storefronts, then recommend the priorities that match your goals and real resources.
Baseline audit of your current state: We identify what is limiting reach, customer experience and conversion on each platform you already run.
Priority list, not a wish list: We clarify whether website, content, social, marketplace or paid media should be fixed first.
A roadmap you can actually resource: A sequenced plan built around your goals, budget and team capacity — no thin spend across everything.