One operating system across demand, capture, conversion and retention
Channel silos create arguments, not revenue. Our full-funnel engagement puts strategy, media, content, web and analytics under one accountable team, with a shared dashboard that shows how each stage feeds the next.
Operating cadence
Weekly stand-up
Reporting
Live revenue dashboard
Planning horizon
Rolling quarter
Create
Demand generation
Capture
Search + local
Convert
Web + CRO
Retain
Lifecycle marketing
What breaks when channels run separately
Competing narratives: Every specialist reports success in their own dashboard while total pipeline stays flat.
Gaps between stages: Demand is created but never captured, or leads are captured and never nurtured to a sale.
Duplicated spend: Two teams buy the same audience, bidding against each other with your money.
No shared source of truth: Four reporting systems, four definitions of a lead, and no agreed number to act on.
What full-funnel management delivers
Stage-level accountability: Clear targets for demand created, leads captured, conversion rate and retained revenue.
Compounding channel effects: Paid social lifts branded search; content improves ad relevance; CRO multiplies every channel.
Faster decisions: One weekly forum with one dataset removes the reconciliation cycle entirely.
Predictable pipeline: A model that converts spend into forecast leads and revenue with a known confidence range.
Our position
“Growth is a system, not a stack of channels. The gains come from the joins between the stages.”
The four funnel stages we operate
Each stage has its own targets, tactics and reporting — connected by one strategy and one dataset.
Demand creation
Paid social, video, PR and thought leadership that build category awareness and future demand.
- Paid social and video programmes
- Thought leadership and PR
- Creator and partner reach
- Brand search lift tracking
How the engagement is built
Model the funnel
Weeks 1 – 3
Current stage conversion rates, costs and volumes are modelled to find the binding constraint.
Fix measurement
Weeks 2 – 5
Tracking, CRM fields and the shared dashboard are built so every later decision has evidence.
Sequence the build
Quarter 1
Work concentrates on the constraint stage first rather than launching every channel at once.
Run and compound
Ongoing
Weekly execution, monthly review and quarterly re-planning as budget shifts to what proves out.
Full-funnel engagements
Transparent scope and pricing. No lock-in beyond the agreed cycle, and every account, asset and dataset stays in your name.
Growth model
$6,400
one-off
Funnel modelling, measurement design and a prioritised execution plan for your team.
- Stage-level funnel model
- Measurement and CRM design
- Constraint analysis
- Prioritised 2-quarter plan
Managed funnel
From $7,900
per month
One team operating two to four channels plus web, CRO and reporting.
- Strategy, media, content and web
- Unified revenue dashboard
- Weekly stand-up + monthly review
- Named account lead
Growth partner
Custom
per month
Full marketing function ownership with forecasting and board-level accountability.
- All channels under one team
- Forecasting and budget governance
- Lifecycle and retention programmes
- Board reporting and planning
Before you brief us
No. We often run two or three stages while your in-house team or an incumbent partner keeps the rest — provided reporting is unified and roles are explicit.
Where is your marketing system getting stuck?
Share your details and AI Explorer Media will review your website, landing pages, search presence, social channels and marketplace storefronts, then recommend the priorities that match your goals and real resources.
Baseline audit of your current state: We identify what is limiting reach, customer experience and conversion on each platform you already run.
Priority list, not a wish list: We clarify whether website, content, social, marketplace or paid media should be fixed first.
A roadmap you can actually resource: A sequenced plan built around your goals, budget and team capacity — no thin spend across everything.