Decide which channels deserve budget before you spend it
Most marketing waste comes from channels doing the wrong job. Channel architecture defines what each channel is responsible for, how much it should receive, how it will be measured, and in what order to build — before a single campaign launches.
Discovery duration
3 – 4 weeks
Channels evaluated
8 – 12
Roadmap horizon
12 months
Diagnosis
Demand and gap map
Allocation
Scenario modelling
Measurement
Tracking blueprint
Sequencing
Quarter-by-quarter
Symptoms of a missing channel strategy
Channels chosen by habit: Budget goes where it went last year, or wherever the last agency happened to specialise.
Everything measured the same way: Awareness channels judged on last-click leads, so the things that build demand get cut first.
Overlapping spend: Multiple channels buying the same audience at the same stage and inflating each other's cost.
No sequencing logic: Six initiatives launched at once, none resourced properly, none given time to prove out.
What channel architecture produces
A defined role per channel: Each channel has one job — demand creation, capture, conversion or retention — and metrics that match.
Justified budget allocation: Modelled scenarios show expected volume and cost per outcome at different budget levels.
A measurement blueprint: Naming conventions, event schema, attribution approach and reporting layers designed up front.
A sequenced roadmap: A quarter-by-quarter plan with dependencies, owners, budgets and decision gates.
Our position
“Channel strategy is mostly subtraction. The plan gets better every time you remove something that cannot be measured or resourced.”
What the engagement produces
A complete architecture: diagnosis, allocation model, measurement design and an executable roadmap.
Demand and market diagnosis
Category demand, search volume, competitor share of voice and buying journey mapped from evidence.
- Total addressable demand sizing
- Competitor channel and spend analysis
- Buying journey and trigger mapping
- Existing performance benchmarking
How the engagement runs
Data and discovery
Week 1
Analytics, CRM, ad accounts and sales data are consolidated; stakeholders interviewed.
Diagnosis
Week 2
Demand, competitors and current performance analysed to identify the real constraint on growth.
Model and design
Week 3
Channel roles, budget scenarios and the measurement architecture are built and pressure-tested.
Roadmap and handover
Week 4
The sequenced plan is presented, refined with your team and handed over ready to execute.
Strategy engagements
Transparent scope and pricing. No lock-in beyond the agreed cycle, and every account, asset and dataset stays in your name.
Focused review
$3,400
one-off
A rapid diagnosis and allocation recommendation for an existing mix.
- Performance and spend audit
- Channel role recommendations
- Reallocation plan
- Two-hour working session
Full architecture
$8,600
one-off, 4 weeks
The complete diagnosis, model, measurement design and twelve-month roadmap.
- Market and competitor analysis
- Budget scenario modelling
- Measurement architecture spec
- 12-month sequenced roadmap
Fractional strategy
$3,200
per month
Ongoing strategic oversight, governance and quarterly re-planning as the plan executes.
- Monthly performance governance
- Quarterly re-planning
- Agency and vendor oversight
- Board-ready reporting
Before you brief us
No. The architecture is vendor-neutral; if the right answer is an in-house hire, a specialist partner or pausing a channel entirely, that is what the plan says.
Where is your marketing system getting stuck?
Share your details and AI Explorer Media will review your website, landing pages, search presence, social channels and marketplace storefronts, then recommend the priorities that match your goals and real resources.
Baseline audit of your current state: We identify what is limiting reach, customer experience and conversion on each platform you already run.
Priority list, not a wish list: We clarify whether website, content, social, marketplace or paid media should be fixed first.
A roadmap you can actually resource: A sequenced plan built around your goals, budget and team capacity — no thin spend across everything.