Google Ads managed against pipeline, not platform conversions
Google will happily report conversions that never became customers. We rebuild the measurement layer first, feed the algorithm real lead quality, then structure campaigns so budget concentrates on the searches that produce revenue.
Search term review
Weekly
Conversion accuracy check
Every release
Reporting
Live dashboard
Structure
Intent-tiered campaigns
Waste control
Negative keyword system
Bidding
Value-based signals
Budget
Weekly pacing control
Where Google Ads budgets leak
Counting the wrong conversions: Page views, clicks to email and duplicate form fires inflate results and mislead smart bidding.
Broad match without guardrails: Spend drifts to loosely related searches because negatives and audience signals were never built.
Performance Max as a black box: One catch-all campaign with no asset group discipline, brand exclusions or channel reporting.
No lead-quality feedback: The algorithm optimises for form fills, so it finds more of the cheapest, least qualified ones.
What disciplined account management delivers
Trustworthy conversion data: Server-side, deduplicated conversions with offline import so reporting matches your CRM.
Spend concentrated on intent: Campaign tiers separate brand, high-intent, category and prospecting so budgets stop competing.
Cheaper qualified leads: Value-based bidding using qualified-lead and revenue signals rather than raw form counts.
Complete transparency: You own the account and see spend, search terms and results in a live dashboard at all times.
Our position
“Smart bidding is only as smart as the outcome you feed it. Fix the signal and the same budget buys better customers.”
What Google Ads management covers
Measurement first, structure second, creative and bidding third — in that order, every time.
Conversion and data foundation
Enhanced conversions, server-side tagging, consent handling and offline conversion import from your CRM.
- GA4 and Ads conversion alignment
- Enhanced conversions for leads
- Offline qualified-lead import
- Consent mode configuration
The management cycle
Audit and instrumentation
Weeks 1 – 2
Account, tracking and CRM data audited; conversion layer rebuilt before any spend decisions.
Restructure
Weeks 2 – 4
Campaigns rebuilt to the intent tiers, negatives applied, creative refreshed and landing pages aligned.
Optimise weekly
Ongoing
Search terms, bids, budgets, creative and audiences reviewed on a weekly operating cadence.
Scale on proof
Quarterly
Budget expands only into segments proven profitable, with forecasts agreed before increases.
Google Ads management fees
Transparent scope and pricing. No lock-in beyond the agreed cycle, and every account, asset and dataset stays in your name.
Audit & rebuild
$1,900
one-off
A full account and tracking audit with the restructure implemented for you.
- Tracking and conversion audit
- Search term waste analysis
- Full account restructure
- 90-day action roadmap
Managed growth
$1,450
per month + 8% of spend
Ongoing management for accounts spending up to $50k per month.
- Weekly optimisation cycle
- Creative and landing testing
- Offline conversion imports
- Live dashboard and monthly review
Performance partner
Custom
per month
For high-spend accounts needing forecasting, incrementality and margin modelling.
- Incrementality and geo-lift testing
- Margin-aware value bidding
- Feed and inventory strategy
- Dedicated strategist + analyst
Before you brief us
Always. We work inside your Google Ads, Merchant Center and analytics accounts, so history and data remain yours if we part ways.
Where is your marketing system getting stuck?
Share your details and AI Explorer Media will review your website, landing pages, search presence, social channels and marketplace storefronts, then recommend the priorities that match your goals and real resources.
Baseline audit of your current state: We identify what is limiting reach, customer experience and conversion on each platform you already run.
Priority list, not a wish list: We clarify whether website, content, social, marketplace or paid media should be fixed first.
A roadmap you can actually resource: A sequenced plan built around your goals, budget and team capacity — no thin spend across everything.