Meta advertising where creative is the real targeting lever
Meta's algorithm now finds the audience; your creative decides whether it works. We run a production system that ships new concepts every week, backed by a Conversions API setup that keeps the signal clean and the learning fast.
New creative per month
12 – 20 assets
Signal match quality target
8.0+
Test read cadence
Weekly
Creative
Concept test system
Signal
CAPI + dedup
Structure
Full-funnel stages
Reporting
Blended CAC view
Why Meta accounts plateau
Pixel-only tracking: Browser signal alone loses a large share of conversions, so delivery optimises on partial data.
One creative, endless audiences: Effort goes into audience permutations while the same tired asset fatigues across all of them.
Fragmented budgets: Too many small ad sets prevent any of them from exiting the learning phase.
Last-click judgement: Meta is evaluated in a last-click report where it will always look worse than branded search.
What a working Meta programme looks like
Restored signal: Conversions API with deduplication and enriched parameters lifts matched conversions materially.
A creative pipeline: New concepts, hooks and formats ship weekly, so winners are found before fatigue bites.
Consolidated learning: Fewer, better-funded ad sets exit learning quickly and hold stable cost per result.
Honest attribution: Blended CAC, incrementality checks and post-purchase surveys replace last-click arguments.
Our position
“On Meta, the creative is the campaign. Everything else exists to give good creative enough clean data to find its audience.”
What Meta management includes
A creative engine on one side, a measurement and structure discipline on the other.
Signal infrastructure
Conversions API, event deduplication, enriched customer parameters and domain verification.
- Server-side CAPI implementation
- Event dedup and match quality tuning
- Aggregated event configuration
- Consent-compliant data handling
The Meta operating cycle
Signal and account audit
Weeks 1 – 2
Tracking, event quality, structure and creative history audited to find the binding constraint.
Rebuild and consolidate
Weeks 2 – 3
CAPI deployed, funnel stages rebuilt, budgets consolidated and the first creative batch launched.
Test creative weekly
Ongoing
New concepts enter test, fatigued assets retire and winners are scaled with controlled increments.
Validate and scale
Quarterly
Incrementality testing confirms true contribution before step-changes in budget.
Meta Ads engagements
Transparent scope and pricing. No lock-in beyond the agreed cycle, and every account, asset and dataset stays in your name.
Signal & audit
$1,600
one-off
Conversions API setup plus a full account and creative audit.
- CAPI and dedup implementation
- Event match quality tuning
- Account structure audit
- Creative teardown and roadmap
Managed growth
$1,650
per month + 8% of spend
Full management including monthly creative production.
- 12–20 new creative assets monthly
- Full-funnel campaign management
- Weekly optimisation and test reads
- Blended performance dashboard
Scale partner
Custom
per month
High-volume creative and measurement rigour for accounts scaling hard.
- 30+ assets monthly incl. UGC
- Dedicated creative strategist
- Incrementality testing programme
- Cross-channel media planning
Before you brief us
We produce it — concepts, scripts, editing and static design. Where you have product footage, customer clips or UGC, we fold that into the pipeline.
Where is your marketing system getting stuck?
Share your details and AI Explorer Media will review your website, landing pages, search presence, social channels and marketplace storefronts, then recommend the priorities that match your goals and real resources.
Baseline audit of your current state: We identify what is limiting reach, customer experience and conversion on each platform you already run.
Priority list, not a wish list: We clarify whether website, content, social, marketplace or paid media should be fixed first.
A roadmap you can actually resource: A sequenced plan built around your goals, budget and team capacity — no thin spend across everything.