Paid media managed against margin, not platform dashboards
Performance marketing is where budget meets accountability. We operate Google, Meta and TikTok as one portfolio, judged on cost per qualified outcome and contribution margin — not on the optimistic numbers each platform reports about itself.
Optimisation cadence
Weekly
Creative shipped
8 – 20 / month
Spend under management
$5k – $500k / mo
Target
Contribution margin
Creative
Structured test velocity
Data
Server-side conversions
Control
Named budget guardrails
Why paid budgets stop scaling
Platform-reported ROAS: Each channel claims the same conversion, the numbers add up to more revenue than the business made, and decisions are built on it.
Creative starvation: Two ads run for six months, frequency climbs, performance decays, and the account is blamed instead of the assets.
Broken conversion signal: Missing offline data and browser-side-only tracking leave the bidding algorithms optimising toward the wrong people.
No margin awareness: Campaigns are scaled on revenue targets while gross margin per product or service is never brought into the equation.
What disciplined performance marketing delivers
One deduplicated view of truth: Platform data, analytics and CRM reconciled so every channel is judged on the outcomes it actually created.
A creative production line: Concepts, hooks and formats produced on a schedule so the account always has fresh assets entering test.
Scale without margin erosion: Budget expands only into audiences and products where contribution margin holds at higher volume.
Decisions on a weekly rhythm: A fixed cadence of review, action and documentation replaces ad-hoc dashboard reactions.
Our position
“Every platform will tell you it drove the sale. Performance marketing is the discipline of deciding which one is telling the truth.”
Inside performance marketing management
Select a workstream to see how the paid portfolio is planned, built and optimised.
Account and portfolio strategy
Budget allocation across channels, campaign types and funnel stages based on demand available and margin per outcome.
- Channel and budget split model
- Prospecting to retention ratios
- Product and service prioritisation
- Forecast with scenario ranges
The performance operating cycle
Audit and instrumentation
Weeks 1 – 2
Accounts, tracking and CRM data are audited and the measurement layer is rebuilt before any spend decisions.
Restructure and relaunch
Weeks 2 – 4
Campaigns are rebuilt to the agreed structure, wasteful spend cut, and the first creative batch enters test.
Weekly optimisation
Ongoing
Budgets, bids, audiences and creative reviewed on a fixed weekly cadence with every change logged.
Scale on proof
Quarterly
Spend expands only into proven segments, validated with holdout or geo-lift testing before committing budget.
Performance marketing engagements
Transparent scope and pricing. No lock-in beyond the agreed cycle, and every account, asset and dataset stays in your name.
Audit & Rebuild
$2,400
one-off
A full audit of accounts, tracking and creative, with the restructure implemented for you.
- Tracking and attribution audit
- Waste and overlap analysis
- Account restructure delivered
- 90-day scaling roadmap
Managed Performance
$3,900
per month + 8% of spend
Ongoing management across your primary paid channels with creative testing included.
- Up to three channels managed
- Weekly optimisation cycle
- Monthly creative production
- Live dashboard and monthly review
Growth Partner
Custom
per month
For high-spend portfolios needing forecasting, incrementality and margin modelling.
- Incrementality and geo-lift testing
- Margin-aware value bidding
- Marketing mix modelling inputs
- Dedicated strategist and analyst
Before you brief us
You do, always. We work inside your Google, Meta and TikTok accounts so history, audiences and data remain yours if we part ways.
Where is your marketing system getting stuck?
Share your details and AI Explorer Media will review your website, landing pages, search presence, social channels and marketplace storefronts, then recommend the priorities that match your goals and real resources.
Baseline audit of your current state: We identify what is limiting reach, customer experience and conversion on each platform you already run.
Priority list, not a wish list: We clarify whether website, content, social, marketplace or paid media should be fixed first.
A roadmap you can actually resource: A sequenced plan built around your goals, budget and team capacity — no thin spend across everything.