Growth you only pay for after it happens
Affiliate and partnership marketing puts other people's audiences to work for you on a performance basis. Done properly it is the lowest-risk channel you can run; done carelessly it quietly pays commission on demand you already owned.
Typical partner cost
6 – 15% of revenue
Active partners by month 6
40 – 120
Payout disputes
< 1%
Model
Tiered commission structure
Integrity
Fraud and coupon policing
Tracking
Server-side postbacks
Proof
Incrementality testing
Where affiliate programmes leak value
Paying for existing demand: Coupon and loyalty sites intercept buyers at checkout and claim commission on sales you had already won.
Recruitment stops after launch: The programme opens, a handful of partners join, and nobody works the pipeline again for a year.
Broken attribution: Cookie loss and unclear last-click rules cause disputes, underpaid partners and partners who quietly stop promoting.
No partner enablement: Partners receive a link and nothing else — no creative, no offers, no data on what converts.
What a managed partner programme delivers
Predictable partner pipeline: Continuous recruitment, vetting and onboarding keeps a steady flow of new revenue-producing partners.
Commission that reflects value: Tiered and role-based rates reward new-customer acquisition instead of paying flat on every order.
Clean, defensible tracking: Server-side postbacks and deduplication rules mean payouts are accurate and disputes disappear.
Verified incrementality: Holdout tests prove which partner segments add revenue and which are simply taxing existing demand.
Our position
“The question is never how much affiliate revenue you booked. It is how much of that revenue would not have happened otherwise.”
Inside the partnership programme
Select a workstream to see how the programme is designed, policed and grown month to month.
Programme design and economics
Commission structures, cookie windows, payment terms and partner tiers modelled against your actual contribution margin.
- Margin-safe commission modelling
- New vs returning customer rates
- Tier and bonus structures
- Terms, policy and compliance pack
How the programme is built
Economics and audit
Weeks 1 – 2
We model margin, review any existing programme, and identify where commission is currently being wasted.
Platform and tracking build
Weeks 2 – 4
The network or in-house platform is configured, tracking verified against test orders, and terms published.
Recruitment sprint
Months 2 – 3
Concentrated outreach and onboarding to build an initial base of active, revenue-producing partners.
Optimise and police
Ongoing
Monthly performance reviews, commission tuning, fraud enforcement and incrementality testing.
Partnership engagements
Transparent scope and pricing. No lock-in beyond the agreed cycle, and every account, asset and dataset stays in your name.
Programme Blueprint
$2,600
one-off
Economics, structure and tracking plan for a programme your team will operate internally.
- Commission and margin model
- Platform selection and setup plan
- Terms and policy documentation
- Recruitment target list
Managed Programme
$3,200
per month
Full operation: recruitment, enablement, policing and reporting handled for you.
- Ongoing partner recruitment
- Creative and offer enablement
- Fraud and compliance monitoring
- Monthly incrementality reporting
Partnerships at Scale
Custom
per month
For multi-market programmes with creator, B2B and strategic co-marketing alliances.
- Multi-market programme management
- Creator and influencer contracting
- Co-marketing and bundle deals
- Dedicated partnerships manager
Before you brief us
Not always. Networks buy reach and payment handling; a direct SaaS platform keeps costs lower and relationships closer. We recommend based on your category and volume.
Where is your marketing system getting stuck?
Share your details and AI Explorer Media will review your website, landing pages, search presence, social channels and marketplace storefronts, then recommend the priorities that match your goals and real resources.
Baseline audit of your current state: We identify what is limiting reach, customer experience and conversion on each platform you already run.
Priority list, not a wish list: We clarify whether website, content, social, marketplace or paid media should be fixed first.
A roadmap you can actually resource: A sequenced plan built around your goals, budget and team capacity — no thin spend across everything.