Keep the site healthy and make it convert better every month
Websites decay quietly. Plugins drift, speed slips, forms silently break and conversion rate erodes. Our care and CRO programme combines technical stewardship with a disciplined testing loop, so the site gets safer and more profitable at the same time.
Uptime monitoring
60-second checks
Backup retention
30 days, off-site
Improvement cadence
Monthly sprint
Security
Patch + WAF review
Speed
Core Web Vitals watch
Monitoring
Uptime + form checks
CRO
Tested change log
What happens without active care
Silent form failures: Enquiries stop arriving for weeks before anyone notices, and the lost pipeline is never recovered.
Security drift: Unpatched plugins and stale dependencies turn a business asset into an easy target.
Creeping slowness: Every new script and uncompressed image costs speed, and speed costs conversions and rankings.
Opinion-led changes: Design tweaks are made on preference, never measured, so nobody knows if the site improved.
What a managed care and CRO programme gives you
Nothing breaks in the dark: Uptime, form submission and checkout paths are tested automatically and alerted on failure.
A defensible security posture: Scheduled patching, restore-tested backups and access hygiene documented every month.
Speed held to a budget: Performance is tracked as a metric with a hard budget, not rediscovered once a year.
Conversion rate that climbs: Each sprint ships a tested change with a measured before and after, compounding over the year.
Our position
“Traffic you already paid for is the cheapest growth you own. Care and CRO exist so none of it leaks.”
Inside the care and CRO programme
Technical stewardship on one side, measured conversion improvement on the other — delivered as one monthly rhythm.
Security and updates
Scheduled core, plugin and dependency updates applied on a staging copy, verified, then promoted to production.
- Staging-first update workflow
- Vulnerability scanning
- Access and role review
- Malware and integrity checks
The monthly operating rhythm
Baseline audit
Week 1
Security, speed, tracking accuracy and conversion funnel are audited and scored so improvement is measurable.
Stabilise
Weeks 2 – 4
Critical fixes shipped: broken forms, tracking gaps, security exposure and the slowest templates.
Research and prioritise
Month 2
Behavioural data becomes a hypothesis backlog, ranked by expected revenue impact and effort.
Test, ship, report
Ongoing
Each month runs an experiment, ships the winner and reports the delta in conversion rate and leads.
Care and CRO plans
Transparent scope and pricing. No lock-in beyond the agreed cycle, and every account, asset and dataset stays in your name.
Care
$390
per month
Technical stewardship for a stable, secure, quick site.
- Updates on staging then production
- Uptime and form monitoring
- Daily backups, 30-day retention
- 2 hours of change requests
Care + CRO
$1,290
per month
Everything in Care plus a monthly research-led experiment programme.
- All Care inclusions
- Heatmaps, replays and funnel analysis
- One tested experiment per month
- 6 hours of change requests
Growth partner
$2,600
per month
For sites where conversion rate directly drives revenue targets.
- All Care + CRO inclusions
- Two to three experiments monthly
- Personalisation and segment testing
- Quarterly strategy session
Before you brief us
Yes. We start with a full audit and a stabilisation month so we inherit a known state before making improvements.
Where is your marketing system getting stuck?
Share your details and AI Explorer Media will review your website, landing pages, search presence, social channels and marketplace storefronts, then recommend the priorities that match your goals and real resources.
Baseline audit of your current state: We identify what is limiting reach, customer experience and conversion on each platform you already run.
Priority list, not a wish list: We clarify whether website, content, social, marketplace or paid media should be fixed first.
A roadmap you can actually resource: A sequenced plan built around your goals, budget and team capacity — no thin spend across everything.