How to evaluate an agency on keyword strategy, technical health, content capability and reporting honesty — before you sign anything.
A credible partner starts from commercial intent, margin and sales cycle — not from a keyword export. Ask them to justify why a term belongs in the plan and what business outcome it maps to. Volume without intent is a vanity target.
Technical SEO work touches your codebase. If the explanation of a proposed change is impenetrable, you cannot review the risk, and neither can your developers. Insist on plain-language change notes, a rollback plan and a staging environment.
Ranking now depends on demonstrable expertise. Ask how they extract knowledge from your team, who edits, and what the quality gate looks like. An agency with no editorial process will produce volume that ages badly.
Request a sample report from an account that had a bad quarter. How a partner narrates a decline tells you more than any case study. Look for stated hypotheses, what was tested, and what was learned — not a redirection to a metric that happened to rise.
You should own every asset created: content, tracking configuration, documentation and access. Confirm the notice period and what handover includes. A partner confident in their work makes leaving easy.
We will run the same review against your setup and send back the findings before any commercial conversation.
Share your details and AI Explorer Media will review your website, landing pages, search presence, social channels and marketplace storefronts, then recommend the priorities that match your goals and real resources.
Baseline audit of your current state: We identify what is limiting reach, customer experience and conversion on each platform you already run.
Priority list, not a wish list: We clarify whether website, content, social, marketplace or paid media should be fixed first.
A roadmap you can actually resource: A sequenced plan built around your goals, budget and team capacity — no thin spend across everything.
