Profile hygiene, category selection, review velocity and location pages — the signals that actually move map-pack visibility.
The primary category defines which queries you are even eligible for. Test it against competitors ranking for your target terms, then fill every remaining field — services, attributes, hours, description, products. Incomplete profiles lose to complete ones at equal proximity.
Name, address and phone must match exactly everywhere they appear. Inconsistencies across directories dilute the entity and slow re-ranking after any change of address.
A steady trickle of recent reviews beats a large dormant pile. Build a request into the service moment, respond to everything within 48 hours, and never gate requests to happy customers only — platforms detect and penalise that pattern.
Each location needs its own page with genuinely local content: staff, parking, service area, local proof. Templated pages with the city name swapped in are a well-known pattern and are treated accordingly.
Proximity is the factor you cannot change. Accept it, and compete on the ring where you are eligible: strengthen prominence signals and expand service-area content rather than chasing rankings in a district where you will never be the closest option.
We will run the same review against your setup and send back the findings before any commercial conversation.
Share your details and AI Explorer Media will review your website, landing pages, search presence, social channels and marketplace storefronts, then recommend the priorities that match your goals and real resources.
Baseline audit of your current state: We identify what is limiting reach, customer experience and conversion on each platform you already run.
Priority list, not a wish list: We clarify whether website, content, social, marketplace or paid media should be fixed first.
A roadmap you can actually resource: A sequenced plan built around your goals, budget and team capacity — no thin spend across everything.
