Turn the traffic you already pay for into repeat revenue
Most stores do not have a traffic problem — they have a leak problem. We rebuild the path from product discovery to repeat purchase: catalogue structure, product page persuasion, checkout friction, post-purchase flows and the analytics that prove each fix paid for itself.
Typical checkout recovery
8 – 18%
Mobile product page LCP
< 2.0s
Experiments shipped monthly
4 – 8
Speed
Core Web Vitals green
Funnel
Step-level leak map
Checkout
Friction removed
Retention
Lifecycle automation
Where store revenue quietly leaks
Product pages that describe, not sell: Specs without proof, unclear delivery terms and buried reviews leave the shopper to talk themselves out of the purchase.
Checkout built for the business: Forced accounts, surprise shipping costs and too many fields kill sessions that were ready to convert.
Merchandising on autopilot: Collections, filters and search return noise, so high-margin products never reach the shoppers most likely to buy them.
No second purchase plan: Acquisition cost is paid once and recovered once, because nothing systematic brings the buyer back.
What optimization changes
Higher revenue per session: The same media spend produces more revenue because conversion rate and average order value both move.
A checkout people finish: Fewer steps, honest costs shown early, wallet payments enabled and abandoned carts recovered automatically.
Merchandising that earns: Collections, filters, search and cross-sells arranged around margin and demand rather than habit.
Customers who return: Post-purchase, replenishment and win-back flows lift repeat rate and lifetime value month over month.
Our position
“An e-commerce store is a machine with measurable joints. Optimization is finding the joint that costs the most and fixing that one first.”
Everything inside the optimization programme
Select any component to see what is included and how it is delivered inside your store.
Funnel and leak analysis
A step-by-step model of your store from landing to repeat purchase, with the revenue value of each drop-off quantified.
- Session and device segmentation
- Collection, product, cart and checkout rates
- Revenue impact per leak
- Ranked fix backlog
How the optimization programme runs
Revenue audit
Weeks 1 – 2
We instrument the store, model the funnel and quantify each leak so the backlog is ordered by money, not opinion.
Quick wins
Weeks 2 – 4
Checkout friction, page speed, tracking gaps and obvious merchandising errors are fixed before any redesign work begins.
Experiment programme
Month 2 onward
Four to eight tests per month across product pages, cart, checkout and lifecycle flows, each with a defined hypothesis.
Scale what wins
Ongoing
Winning patterns are rolled across the catalogue and fed back into media targeting and creative direction.
E-commerce engagements
Transparent scope and pricing. No lock-in beyond the agreed cycle, and every account, asset and dataset stays in your name.
Revenue audit
$2,200
one-off
A quantified leak map of your store with a prioritised, costed fix backlog.
- Full funnel and tracking review
- Product, cart and checkout teardown
- Ranked backlog with revenue estimates
- 90-minute findings workshop
Optimization programme
$3,600
per month
Continuous conversion and merchandising work with a live experiment pipeline.
- 4 – 8 experiments monthly
- Product page and checkout builds
- Lifecycle flow design and iteration
- Monthly revenue and cohort readout
Commerce partner
$7,400
per month
Full store growth ownership across CRO, merchandising, retention and paid media alignment.
- Dedicated strategist and build team
- Catalogue and merchandising ownership
- Retention and loyalty programme
- Media and creative feedback loop
Before you brief us
Shopify and Shopify Plus most often, plus WooCommerce, BigCommerce and custom headless stacks. The method is platform agnostic; only the implementation differs.
Where is your marketing system getting stuck?
Share your details and AI Explorer Media will review your website, landing pages, search presence, social channels and marketplace storefronts, then recommend the priorities that match your goals and real resources.
Baseline audit of your current state: We identify what is limiting reach, customer experience and conversion on each platform you already run.
Priority list, not a wish list: We clarify whether website, content, social, marketplace or paid media should be fixed first.
A roadmap you can actually resource: A sequenced plan built around your goals, budget and team capacity — no thin spend across everything.