Earned coverage that builds authority and search visibility together
Modern PR has two jobs: convince humans and strengthen your digital footprint. We build newsworthy stories, place them with relevant media, and make sure every placement contributes to brand trust, branded search and organic authority.
Campaigns per quarter
2 – 3
Targeted media list
80 – 150 outlets
Response time on reactive
Under 3 hours
Media
Tier-mapped outreach
Assets
Original data stories
Executives
Positioning + training
Risk
Crisis playbook
Why PR budgets disappear without trace
Press releases with no story: Company announcements pitched to journalists who have no reason to care about them.
Volume over relevance: Mass outreach to irrelevant outlets that burns media relationships and produces nothing.
Coverage with no link value: Placements that never mention the brand in a way search engines or buyers can act on.
No measurement: A clippings folder rather than reporting on branded search, referral traffic or authority.
What a modern PR programme achieves
Stories journalists want: Original data, expert commentary and genuine news angles built for specific publications.
Authority that compounds: Relevant editorial links and mentions that strengthen organic rankings alongside reputation.
Recognisable executives: Founders and specialists positioned as credible voices in the category conversations that matter.
Preparedness for bad days: Messaging frameworks, holding statements and escalation paths ready before you need them.
Our position
“Earned media is the only channel where a third party vouches for you. That credibility is worth engineering properly.”
What the PR programme covers
Story development, media relations, executive positioning and measurement — run as an always-on programme.
Narrative and messaging
A core narrative, proof points and message house that every spokesperson and asset works from.
- Core narrative development
- Message house and proof points
- Boilerplate and media kit
- Spokesperson message discipline
How the programme runs
Positioning and audit
Weeks 1 – 2
Current coverage, share of voice and narrative are audited; the message house is built.
Build the story pipeline
Weeks 3 – 6
Data assets and angles developed, media lists curated and the first campaign pitched.
Outreach and reactive
Ongoing
Campaign pitching runs alongside daily reactive commentary and journalist request monitoring.
Measure and adjust
Monthly
Coverage quality, links, referral traffic and branded search movement guide the next quarter's angles.
PR engagements
Transparent scope and pricing. No lock-in beyond the agreed cycle, and every account, asset and dataset stays in your name.
Positioning sprint
$4,600
one-off
Narrative, message house, media kit and a twelve-month story plan.
- Coverage and share-of-voice audit
- Message house and boilerplate
- Media kit and spokesperson briefs
- 12-month story angle plan
Always-on PR
$4,200
per month
Continuous media relations, reactive commentary and quarterly campaigns.
- One data-led campaign per quarter
- Ongoing reactive commentary
- Executive byline programme
- Monthly coverage and link reporting
Integrated communications
Custom
per month
PR, digital PR link acquisition, executive branding and crisis readiness combined.
- Multi-market media relations
- Digital PR link programme
- Crisis retainer and training
- Quarterly strategy with leadership
Before you brief us
No credible PR firm can guarantee editorial placement. We commit to campaign volume, outreach quality and a defined story pipeline, and we report coverage, links and share of voice transparently.
Where is your marketing system getting stuck?
Share your details and AI Explorer Media will review your website, landing pages, search presence, social channels and marketplace storefronts, then recommend the priorities that match your goals and real resources.
Baseline audit of your current state: We identify what is limiting reach, customer experience and conversion on each platform you already run.
Priority list, not a wish list: We clarify whether website, content, social, marketplace or paid media should be fixed first.
A roadmap you can actually resource: A sequenced plan built around your goals, budget and team capacity — no thin spend across everything.